Sakuranbo's Winter Rebrand Guide

Okay it girls!!! Winter is officially here, and let's just say we are obsessed with this season. Everything gets soft, sparkly, cozy… and honestly? It’s the perfect time for a full-on rebrand. So we sat down together (with warm drinks and fluffy socks on, obviously) and put together our fave steps to help you become your New Winter You. 

 

1. Make a Pinterest Board of Your “New Winter You”

We’ll be honest: we love making moodboards. Like, if you ever catch us in our free time, we’re probably scrolling Pinterest pretending it’s “research.” There’s just something magical about building your whole winter vibe visually — the outfits, the guides, the room decor, the energy, the girl you want to be.

So start a board for your winter era... We want to see oversized scarves, scented lip balms, cosy UGGs, dreamy lighting, cleaner aesthetics, hints of marshmallow pink (of course) — all of it. Let your Pinterest board becomes your compass. Every time you forget your vibe this winter, you’ll know exactly where to go to remember who you’re becoming.

 

2. Get Your Planner — The Sakuranbo Planner

Now that your vibe is set, this is where we shift into “I actually have my life together” mode. And yes, we’re totally shouting out our very first physical Sakuranbo Planner, which we launched on November 1st.

We poured SO much love into this planner — late-night chats debating page layouts, early morning tweaks and so much more! It’s perfect for your winter rebrand because it helps you stick to your routines, track habits on track, and organise your days without feeling stressful.

We use ours to write down weekly goals, track our moods, and plan our (quite busy) daily schedules. Your planner becomes the cozy brain of your whole winter era — trust us.

 

SHOP THE SAKURANBO PLANNER HERE!

 

3. Write a Winter “Ins & Outs” List

We always make an “Ins & Outs” list for every new season, but winter hits different. It’s the perfect moment to let go of old habits and claim new ones.

In your planner, make a page for Winter Ins & Outs. Write down the vibe you’re inviting in — and the vibe you’re kicking out of your life (nicely, but firmly).

For example, our own lists look a little like this:

INS: Slow mornings, home-cooked food, working out for fun, smiling, giving charity, skincare everyday.

OUTS: Rushing, doom-scrolling, not drinking water (we’re working on it), comparison, skipping our routines, hating the cold instead of romanticising it just a bit.

There’s something about writing your ins & outs that instantly makes your winter feel more aligned.

 

4. Watch YouTube Videos to Stay in Your Productive Winter Mood

We promise this is a real hack. When the vibes dip — because winter has those days — we literally put on motivational or productive DIML YouTube videos as background inspiration. “spend a winter day with me” vlogs, behind the business videos, clean girl routines, even a few baking videos… all of them put us in the perfect winter mood.

We like to watch them while exercising, cleaning our room, planning our week, or even getting ready. It’s like having a cozy friend next to you reminding you to stay on track, stay happy and stay motivated.

 

Final Winter Words From Us

This winter rebrand is genuinely something we’re so excited for you to experience. Between your Pinterest board (which we know will be gorgeous), your Sakuranbo Planner (aka your new best friend), your ins & outs list, and your cozy YouTube sessions, you’re setting yourself up for the cutest, calmest, most intentional (and Sakuranbo-coded) winter season ever.

We’re doing our winter rebrand right alongside you — and honestly? It’s going to be iconic.

SBS Team xxxx